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Marketing Executive, Asia (Japanese speaking)
We are looking to appoint a Marketing Executive in Asian markets (principally Japan, Thailand, Korea, and China) to join our London-based marketing team here at Kaplan International Languages.
<About the role>
You will assist in devising and delivering effective marketing activity in B2B and B2C within the region, and have well-developed influencing skills. Reporting to B2B Marketing Executive Sr., you will be based in Kaplan International’s offices in Hammersmith, London.
<Key responsibilities>
● Support B2B global activities
- Managing global projects aimed to enhance the relationship with our partner agents as well as keep them updated and knowledgeable of our products and USP
- Work with the B2B teams Sales and Marketing in activities to improve services towards our partners
- Develop initiatives that supports the B2B sales of the region
- Inputting regional requirements into global marketing plans
● Planning and execution
- Assisting the B2B Marketing Executive Sr., in close collaboration with the Sales team on the creation of annual marketing plans for each market
- Aligning team and stakeholder understanding of objectives and agreed activities
- Supporting the development and implementation of the Regional Marketing projects with a focus on high growth in revenue and ROI
- General marketing research, including competitor activity monitoring, to create new and creative campaign ideas
- Constant communication with country manager and sales team to understand timely necessities of the market and to keep them updated of the activities and strategies
● Content, social and campaigns
- Work with the content, email, design and web teams to develop digital campaigns
- Managing the master plan of activity to ensure that individual campaigns develop effectively
- Website and blog management: writing, translating, and proofreading content
- Writing compelling content for partners
- Sourcing and securing sponsorship / blogger partnerships / influencers
- Social media planning, research, and execution. Creating engaging content for the regional social profiles aligned with the market preferences
- Supporting the development of PM and SEO strategy, including seeding content and link building
- Organizing events such as conferences, seminars, receptions, and exhibitions
- Dealing with freelancers for localization and content creation activities
- Undertaking other duties as may be reasonably expected - this will be a hands-on environment where the person must be adaptable and pragmatic
For more information, please visit:
https://kaplan-international.hirehive.com/job/97549/marketing-executive-asia-japanese-speaking-hammersmith
<Application Method>
Please apply via the link above with your CV and a cover letter outlining why you'd be a good fit for the role. Closing date: 18th of May 2022
